Your food is incredible. Your digital presence isn't.

Underground Culinary is an AI-powered content studio that creates menus, social media, and email marketing exclusively for independent restaurants in Orlando. Copy/paste ready. Delivered monthly. Less than what you'd pay a part-timer for one day.

90%

of diners choose restaurants online

59

Michelin-recognized restaurants in Orlando

$250

starting monthly retainer

Sample Deliverable
Menu Description
Pan-Seared Grouper

Line-caught Gulf grouper, seared golden and set over creamy stone-ground grits with charred broccolini, pickled shallots, and a bright lemon-caper butter that ties the whole plate together. The kind of dish that makes you close your eyes mid-bite.

8 captions/mo Crafted with your voice, your menu, your neighborhood.

The Problem

Great restaurants are invisible online

Orlando's restaurant scene is booming. But most independent spots are competing with chains that have entire marketing departments. You shouldn't have to choose between running a great kitchen and running great marketing.

01

Agencies charge $2,000+/mo

Traditional restaurant marketing agencies price out the very restaurants that need them most. You shouldn't need chain-level budgets for professional content.

02

DIY AI sounds like a robot

Restaurant owners pasting ChatGPT output into Instagram get generic, soulless captions. AI without hospitality expertise produces content that could describe any restaurant anywhere.

03

You don't have the time

Between BOH fires, supplier calls, and keeping the kitchen running, social media and email marketing are the first things that fall off the plate. Content dies in the "I'll get to it later" pile.

Packages

Pick your level. Cancel anytime.

Month-to-month. No annual contracts. Content delivered by the 1st of each month.

Starter
$250/mo
Everything a new restaurant needs to show up online with confidence.
  • Full menu rewrite + new item descriptions
  • 8 social media captions/month
  • 1 promotional email
  • Brand voice guide (month 1)
  • 2 rounds of revisions
Premier
$750/mo
Full content engine. Strategy calls. Seasonal refreshes. The works.
  • Everything in Signature
  • 20 captions + content calendar
  • 4 emails (promos, specials, retention)
  • Monthly strategy call (30 min)
  • Seasonal menu refresh
  • Event & catering copy (2 events/mo)
How It Works

Content on autopilot. You just cook.

1

We learn your voice

We build a brand voice guide from your menu, your vibe, and your neighborhood. Month 1 setup.

2

AI drafts, humans refine

Our AI generates content trained on your brand. Hospitality experts polish every word before delivery.

3

Delivered by the 1st

Copy/paste ready content lands in a shared doc. Menu copy, captions, emails. Zero editing needed.

4

You post, we iterate

Drop it into your channels and go. We refine based on what resonates each month.

Orlando's best restaurants deserve to be found

Underground Culinary exists because the city's independent restaurant scene is too good to stay invisible. We make sure every plate, every story, every seasonal shift gets the digital presence it deserves.